Maddie is our best selling shape - and now in this new white floral print, perfect for summer.

What makes Maddie so special? She combines style, comfort, sustainability and some serious positive impact in the world! 

Maddie was designed with the help of 8,000 of our customers to be flattering and comfortable enough to wear all day, every day. She offers a relaxed figure-flattering look with a shaped bust complemented by a thick v shaped band of elastic shirring underneath, creating a stunning silhouette - gorgeous for all shapes and sizes!   

She is made in a sustainable viscose crepe fabric, which is a beautiful, light, floaty material. With adjustable tie detail cuffs, our summer season Maddie has short sleeves rather than long and of course features those all-important pockets.

We love Maddie worn with a pair of crisp white trainers for an easy breezy look but she looks equally good smartened up for a day in the office with a blazer and shoes… On holiday, stick on a pair of heels and she’ll be perfect for dinner out! 

Maddie is available in 2 length options (125cm and 115cm). If you’re under 5ft 3 we recommend going for the shorter option. 

And remember, while you are enjoying wearing Maddie, you’ve supported a child near our factories in India to learn to read and write for 2 months… all just by buying a stunning new dress!