Our new Black Floral print Maddie dress is about to become one of the most-worn items in your wardrobe. Why? Thousands of our customers say that Maddie is their favourite dress style ever, thanks to its comfort and flattering fit. Our new Black Floral Maddie is the ultimate wear-all-year dress, as the gorgeous print works just as well at brightening cold winter days as it does in the summer.  

10,000 of our fabulous customers picked our three new Maddie prints but what makes the Maddie dress so special? She combines style, comfort, sustainability, and some serious positive impact in the world! 

Designed to be flattering and comfortable enough to wear all day, every day, Maddie delivers a relaxed, figure-flattering look. She has a shaped bust complemented by a thick V-shaped band of elastic shirring underneath, creating a stunning silhouette - gorgeous (and comfortable) for all shapes and sizes!   

Made in a sustainable woven viscose crepe fabric, which is a beautiful, light, floaty and amazing to touch material. This versatile dress has elasticated cuffs, long blouson sleeves and of course, those all-important pockets. We love our new Maddie Black Floral dress, worn with a pair of crisp white trainers for a relaxed bare-legged loo,k but thanks to the black background this dress works equally well with black opaque tights and boots.

Maddie is available in 2 length options (125cm and 115cm). If you’re 5ft 3 or under, we recommend the shorter option. 

Buying a Maddie dress means that garment workers receive higher wages and a child near our factories will be supported to learn to read and write for 2 months.